What is the future of Synthetic Nicotine ?
Currently, the entire US vapor market is sitting on the brink of collapse. With the PMTA deadline here and many companies submitting PMTA’s, it seems many are going down the path the FDA has set forth for them. It’s unclear if that path is viable at the moment, as not one vapor company has acquired market approval. But we do know it’s not a viable path for many of the small businesses in the industry currently. The process is too expensive for them and in today’s economic climate with Covid-19 pressing on their necks, it’s a non-starter.
On the other side, you have many companies who don’t feel the FDA will ever give market approval to a vapor product containing any flavor outside tobacco. They feel the PMTA process is not just expensive, but a waste of resources. Why would you throw away hundreds of thousands of dollars on a corrupt process from a corrupt organization that has no regard whatsoever for tobacco harm reduction? It’s a worthy question.
For them, they may find betting on the promises of Synthetic Nicotine a much more viable path to take. I, for one, tend to agree with them based on the evidence and arguments provided so far. Much of the success vaping has seen, is laid on the foundation of the thousands of flavors available and ability for smokers to tailor their products specifically for them.
Once you take that away, you sterilize the tech. Doing what is necessary to allow consumers to purchased flavored vapor products, in my opinion, is vital for continued success. And the companies using SN may be that vanguard. It will be interesting to see how the industry, and the regulatory snakes, react to the onset of these new challenging compounds. Where there is a will, there is a way…to vape it.
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