FDA also released about 300000 MDOs on flavored e-cigarettes and e-cigarette products. Then, on September 9, the deadline set by the court, FDA said it had taken action on about 93% of more than 6.5 million pre marketing tobacco applications (PMTA), including MDO for more than 946000 flavored e-cigarettes and e-cigarettes.

“At present, our main concern is that the FDA’s goal is to eliminate all markets except a few tobacco derived nicotine e-cigarettes. The FDA attempts to limit this category to tobacco and Menthol Products, leaving adult smokers behind,” said Gregory Conley, President of the American e-cigarette Association (AVA), The end result will be disposable products, E-liquid and cigarette bombs made of Synthetic Nicotine, which the (FDA) tobacco products center has no right to regulate. “Eventually, efforts will be made to restrict these products at the federal and state levels, but as long as they are still legal, they will have a very large market.”

The National Association of convenience stores (NACs) and four other national retail associations wrote to the FDA asking for a public list of products that accept MDO.

“Without this list, our retail members will make every effort to comply with the law. They don’t know which products must be taken off the shelves,” NACs said in its letter. “As the agency takes action against PMTA, it must maintain continuous transparency in the process, and stakeholders in the tobacco industry must understand all products rejected by PMTA and all products with marketing orders.”

Despite the lengthy regulatory process, this category continues to make considerable profits. IRI, a market research company, recorded sales of nearly 33.8 million electronic cigarette devices in U.S. convenience stores in the four weeks ended August 8, 2021. An increase of 15.4% compared with a year ago; Compared with 52 weeks, it showed an increase of 21.6%.

“Compared with last year, our steam sales have soared. This is the largest category growth of all our categories. Juul is still the main force, but VUSE Alto is rising rapidly and the supply of disposable products is very strong,” said Rick stack, commodity manager of tri star energy, which owns and operates twice daily, hightail and sudden service convenience stores.

In terms of brand comparison, Nielsen data confirmed that Juul is still the best-selling product with a market share of 41.1%, but VUSE remained stable at 31.2% in the four weeks ended August 24, 2021.

Naturally, analysts take a conservative position on the future of the e-cigarette category until the impact of the PMTA decision is resolved. At the same time, the convenience store category manager no longer took a wait-and-see attitude due to the FDA’s requirement to remove the products rejected from the trunk.

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FDA also released about 300000 MDOs on flavored e-cigarettes and e-cigarette products. Then, on September 9, the deadline set by the court, FDA said it had taken action on about 93% of more than 6.5 million pre marketing tobacco applications (PMTA), including MDO for more than 946000 flavored e-cigarettes...