Synthetic nicotine products and Oral nicotine products
Synthetic Nicotine products are created with nicotine that is developed in a lab rather than extracted from the tobacco plant. Certain new products on the market, such as some disposable e-cigarettes and oral nicotine products, are made with Synthetic Nicotine. As with other nicotine products, these come in a variety of flavors and are marketed as safer to use than tobacco products. While the U.S. Food and Drug Administration (FDA) regulates all tobacco products, there are currently no specific regulations relating to Synthetic Nicotine products that do derive from tobacco. As a result, it is possible that these products will be able to circumvent FDA restrictions despite still containing nicotine and posing all the same risks as other nicotine products.
Puff Bar, for example, sells disposable e-cigarettes, which they claim to be entirely tobacco free and provide “satisfaction…without the residual impurities of tobacco.” These come in a few different designs and offer a large variety of flavors and corresponding colors, including “cool mint,” strawberry banana, mixed berries, and “blue razz.” As “disposable” products, they yield a certain number of “puffs” without being refilled or recharged. In March 2021, a group of organizations including the American Academy of Pediatrics and the Truth Initiative wrote to the FDA to urge them to remove Puff Bar products from the market and clarify the regulatory status of Synthetic Nicotine products.
A few brands that sell synthetic oral nicotine pouches include Bidi Pouches, NIIN, and Rush. Similar to oral nicotine products that are not synthetic, these pouches come in different flavors and colors, including “citrus chill” and cinnamon. NIIN claims that its products are made with “Certified Tobacco Free Nicotine” and are “completely free of the residuals and contaminants” of tobacco.
Oral nicotine products – such as lozenges, nicotine pouches and gum – are becoming popular among young people. Several brands of these products come in a variety of appealing flavors and often contain high doses of nicotine, the addictive ingredient in all tobacco/nicotine products.
Despite not meeting the criteria to be classified as smoking cessation products (or quitting aids) by the U.S. Food and Drug Administration (FDA), some of these products are marketed this way anyway. Oral nicotine products differ from approved cessation therapies because they typically contain more nicotine and come in appealing flavors.
A survey conducted in the fall of 2020 found that nicotine pouches were used by 13% of 15-24-year-olds in the past 30 days and that an increasing number of young people are reporting use of oral nicotine products.
Some of the brands that sell oral nicotine pouches and lozenges are ZYN, on! and VELO. Their flavors include mint, berry, citrus and cinnamon, and they are marketed in bright, eye-catching colors. Another company that sells lozenges, as well as nicotine gum, is Lucy, which markets its products as flavored “to mask the harshness of nicotine.” The use of appealing, candy-like packaging and an emphasis on flavors are a strong draw for children and teens. They also convey safety since they do not resemble cigarettes or other types of tobacco products that most kids now think of as unhealthy and risky.
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