E-Cigs Are Going Tobacco-Free With Synthetic Nicotine
IT’S HARD TO imagine, these days, selling a product by calling it synthetic. “A lot of people kind of give you the weird eye,” says Edward Uy, vice president at SQN, the first vaping company to debut liquids with lab-made Synthetic Nicotine. Every other tobacco product in human history, including virtually every other vaping liquid, makes use of natural Nicotine from tobacco plants.
But tobacco also happens to be, if anything, the prime example that natural is not necessarily better. As decades of lawsuits and ads featuring gross black lungs have tanked tobacco’s reputation, one small corner of the vaping industry senses an opening. E-cigarettes vaporize flavored nicotine-infused liquids: no burning tobacco leaves, none of the health impacts of smoke. That nicotine can theoretically come from anywhere. And Synthetic Nicotine—same molecular formula as the natural version, just as addictive—just might not fall under the Food and Drug Administration’s vaping regulations coming down in August.
That’s why Ron Tully started Next Generation Labs, a small company that makes what it calls “tobacco-free nicotine” for vaping liquid companies like SQN. Tully envisions a world in which people use Synthetic Nicotine the way they drink booze or dab hash oil—without the black cloud of tobacco’s reputation hanging over the chemically altered fun. Take it from Tully. He spent over 15 years working in the tobacco industry before getting into lab-made nicotine.
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